If you’re considering getting your brand in front of a large and targeted audience on Netflix, you’re not alone. However, there are a few things you should know before you take the plunge.
In this blog post, we will tell you everything you need to know about how to advertise on streaming TV, and what we can expect from Netflix in the future.
Will Netflix Offer an Ad-Supported Plan?
Netflix is considering offering a selection of TV shows and movies with ads for a lower monthly cost than its other plans. This hasn’t been rolled out yet, but it demonstrates that streaming audiences are willing to sit through a few ads if it means they get to pay less to watch their favorite shows.
Netflix says its ad products are designed “to be as unobtrusive as possible.” The company also claims it has “unique insights” about its viewers that will allow it to serve them better ads.
So, what will Netflix ads look like? And how will they affect the viewer experience?
There is speculation that Netflix ads will be non-skippable, and will range in length from 6 to 20 seconds. They will appear at natural breaks in the content, such as during a transition between episodes or after a credits sequence.
According to Netflix, the ads will be targeted based on a viewer’s watching history and preferences. The company says it will not sell personal data to third-party advertisers.
Netflix says its goal is to make the ad experience as “relevant and rewarding” as possible for viewers.
To that end, the company is testing different ad formats and working with brands to create custom creativity.
What Netflix Ads Offer Brands
Over the last few years, Netflix has become one of the most popular streaming services with over 200 million subscribers worldwide. And with such a large audience, brands have been itching at a chance to advertise to that audience. Netflix offers a number of advantages for brands, including a captive audience, and (potentially) high-quality ad placements, and detailed viewer data.
Perhaps the most obvious benefit advertisers can look forward to is the sheer size of the potential audience. With so many subscribers in 190 countries, providing brands with a massive potential reach. In addition, Netflix subscribers are highly engaged with the service, spending an average of two hours per day streaming content. This means that brands can be sure that their ads will be seen by a large number of people.
Unlike traditional TV advertisements, which can often feel like an interruption, Netflix plans to seamlessly integrate ads into the viewing experience in a way that feels natural and unobtrusive. And because viewers are required to watch ads in order to continue watching their show, brands can be confident that their message will be seen and heard.
The Different Types of Connected TV Ads
There are three different types of CTV ads: pre-roll, mid-roll, and post-roll. While not yet confirmed, Netflix may utilize these options on their final ad-supported product.
- Pre-roll ads are short clips that play before the show or movie starts.
- Mid-roll ads are longer commercials that play during the show or movie.
- Post-roll ads are brief clips that play after the show or movie ends.
How to Create a Connected TV Campaign
While we wait for Netflix to roll out their ad-supported plans, there are still plenty of other connected TV platforms than can help you reach audiences on Roku, Hulu, Tubi, and other streaming services.
In order to reach the widest possible audience, it is important to create a CTV ad campaign that is well-planned and targeted.
- Keep it short and sweet. CTV ads are typically only 15 seconds long, so make sure your message is clear and concise.
- Use interesting visuals. Since people are potentially browsing through their phone or other devices while they watch, you need to grab their attention with compelling visuals.
- Target your audience. CTV offers a variety of targeting options, so you can make sure your ad is being seen by the people who are most likely to be interested in your product or service.
- Test different creative options. A/B testing is essential for any ad campaign. Try out different visuals, copy, and call-to-actions to see what works best for your business.
How to measure the CTV success
CTV platforms offer a variety of metrics that can be used to measure the success of your ad campaign.
- Views: This is the number of times your ad was seen by people.
- Completions: This is the number of times people watched your ad all the way through.
- Click-through rate: This is the number of times people clicked on your ad.
You can also track other measures of success, such as brand awareness or website traffic.
Final Thoughts on Running CTV Ads
CTV ads offer a number of benefits for brands, including a large potential audience, high-quality ad placements, and detailed viewer data. If you’re looking to reach a wide variety of people with your marketing message, connected TV is definitely worth considering.