In this blog post, you will know about visual content. What is visual content, why does it matter, and how visual content can improve SEO? The days are gone of flipping between pages of user manuals that are text-based to get information about a particular item or service.
Visual content is now more commonplace, which makes an enormous distinction when it comes to the marketing of content strategy. Our lives are a digital age in which information is in every direction. The brain isn’t able to cope with all the information and not feel overwhelmed.
This is why visuals stand out above the chaos. As a skilled marketer using visual content in your marketing plan will not only allow you to provide your customers with easy-to-read content but, it could also help you to increase your SEO.
So, let’s go ahead in this blog and know how visual content can improve SEO.
What Is Visual Content?
Visual content is just what it is referred to as – the content that communicates important information in a captivating visual format. In most cases it makes use of the ability of design to convey messages across.
Below are some types of content with visuals that businesses employ to stand out from the noise
- Explainer Videos
Why Does Visual Content Matter?
Visuals content can boost your site’s rank, which makes it easier for your intended audience to locate your site. Written content can assist to include keywords and practicing general SEO strategies, using visual content can provide an additional boost.
5 Best Ways How Visual Content Can Improve SEO?
1. Diversifying Content
You can make use of visuals to help balance text-based content, which gives your site a greater variety. Because there are a variety of kinds of images that you can make and use each one.
Of course, creating constantly amazing visuals to use for SEO could appear to be a huge undertaking. This is why over 43 percent of SEO marketers say that they’re likely to be struggling when it comes to creating visually appealing content to use for SEO continuously.
To get around this, you could repurpose your existing content into a new format. Your audience members prefer to watch videos, while others prefer infographics. Producing more diverse visual content to improve SEO is allowing your viewers to access the content in the manner they want to.
A website that is able to give its users what they need is always more well-known, and more famous websites are likely to get higher rankings in search results.
2. Get More Backlinks
There are a lot of backlink possibilities for your site by using visual content. Infographics are a type of content that could give you higher-quality, quality backlinks that will boost your site’s credibility and authority.
Infographics simplify information in an easy-to-read, engaging format that allows the audience to grasp the information much more quickly. What a surprise that a well-designed infographic has received more backlinks by 62% when compared to any other type of content.
The more you provide your visitors with useful information, the more websites make use of it as a resource and also link to your website. You could also conduct an outreach campaign in which you contact a website with high authority to showcase your content.
3. Improve Interest & Readability
Visual content is always more appealing and more comfortable to read than long, text-heavy paragraphs. It shouldn’t come as a surprise that visuals may increase the interest of viewers to read by up to 80 percent.
It also helps cut through large chunks of text or lengthy paragraphs, making the text more appealing visually as well as easier to read and remember.
This is a way to provide the audience with a more enjoyable experience. Focusing too much on text-based content can only frighten your viewers since they don’t have the time or energy to read all of them. It makes them quit your page quickly. This could increase the bounce rate, which can hurt your SEO method.
4. A Higher Rank On SERPs
The way the Google algorithm works is an unanswered question. However, one thing is for are certain of is that visuals ensure that your website is on the top positions of the results of a search.
A majority of users on the internet prefer visually-oriented content rather than written material. Whatever times search engines update their algorithms, providing quality content that attracts viewers to pay attention is the name for the day.
Google isn’t able to actually view visually-rich content and rank them in a direct way. However, Google, with improved machine learning, is able to recognize visual content by comparing the two and linking them together.
Furthermore, a blog post with video content will be 53 times more likely to get a top-of-the-line Google ranking than other internet content.
5. Let Visitors Stay On The Site Longer
Visuals are not just able to attract attention to your website quickly, but they can keep it. It’s because content like infographics and marketing videos can encourage visitors or viewers to stay longer on your website.
Visual content can provide your visitors with snack-like, digestible details, which makes them want to read more on your site.
It’s also a fantastic method to decrease bounce rates and improve dwell time which allows your site to gain greater authority and credibility and leads to a ranking rise.