Search engine optimization is evolving daily. In the past local business has gone without even thinking about SEO. But especially after the global Covid-19 pandemic, things have changed a lot.
Local businesses have also started opting for digital marketing and search engine optimization. They also started to feel the necessity to learn the new trends of SEO.
In case you haven’t yet started your journey with local SEO, it is high time to start if you want to attract more customers. For starters, you can start reading articles and books about SEO that you can get from thenewpiratebay for free.
We know you want to take your business to a new level. That is why we are here with some of the best emerging trends of 2022 that define local SEO.
Emerging Trends That Define Local SEO In 2022
Now, let’s have a look at how all those latest trends have become crucial for local SEO for your business. We believe you will obviously agree with us that you first need to create a community of local customers in order to achieve bigger goals.
For that, you need to stay up to date with the latest trends of local SEO. here they are.
Trend No. 1: Google My Business
GMB or Google My Business has come up in recent years, and it matters too much to ignore. Instead of consuming more on just the keywords, Google is now focusing more on the actual search intent.
When you are searching for the best law firms, Google knows that you are not searching for the best law firms in the whole world; you want to know about the best law firms in your locality. For getting the location-based information, it is going to pop up with GMB results.
Trend No. 2: Zero Click Results
Now, it might sound like a depressing trend, but it is indeed a crucial thing to be aware of.
It was 2019 when over 50% of the total Google searches resulted in the user getting the actual information they required from the SERP or search engine result page. It means the users literally did not click through to the website for a business.
Here, you need to consider your GMB page and also Google Map information for your business. You are also required to keep all of the information freshes so that the users can get the information they need to know about you.
Trend No. 3: Mobile Optimization
In our busy everyday schedule, we hardly get time to sit and open our laptops to make a purchase. So, we take out our mobile phones and start browsing. This is why more than 50% of the global traffic comes from mobile devices.
Also, when someone is looking for restaurants near me, they are using mobile phones. So, you have to ensure that you are optimizing your website for mobile searches as well. Also, you should ensure that it comes with quick and easy navigation.
Trend No. 4: Voice Search
When users speak to their smart speaker or phone, they are phrasing their internet searches differently than typing them into a search engine search bar. These particular types of searches are longer.
It means that when you are creating content, you have to consider how people naturally talk. A study says that 75% of people who use smart speakers perform searches for local businesses on a weekly basis.
Trend No. 5: Video Content
We have just mentioned that some searches done at present are zero-click results. A lot of those particular types of searches for local businesses are met with Google My Business and Google Map. Now, the rest are met with Youtube videos that show up in the SERP.
Studies have shown that video content is 50 times more likely to make the user land on the SERP or search engine result page. In video content, the services, products, and businesses seem more real to the users in the virtual world.
To Conclude:
When you are thinking about local SEO, you need to ensure that you are working on the things we have discussed above. You need to start with claiming your listing on GMB or Google My Business and then continue with the rest of the things.