Picking the right PR agency for your fashion brand is a big decision, especially for those brand owners who have never done an agency search or have sub-optimal experiences.
Moreover, experienced and well-known agency shoppers can also find the process challenging. Whether you are looking to increase your brand recognition, more sales, or executive thought leadership, you can take the help of fashion marketing agencies London.
1. Things You Need to Think before Finding the Best PR agency
Accomplishments: Make sure you know what your goals are. You may not know how the process works out. However, you must declare your expectations along with telling them how successful you wish to get.
A Core Value, Target Audience: You must first have a vision and your foundation figured out before getting assistance from fashion marketing agencies London.
Keep product Samples Ready: Keep your budget ready before sending the product samples while offering something physical to media, press, or influencers.
Powerful Imagery: Investing in robust imagery for social media can speed up the process and help to get coverage faster and easier. For instance, having beautiful pictures showing what you offer and the story behind your brand can be helpful.
2. How to Choose a PR agency
Vertical Expertise: Be assured if the agency has any experience in your industry. Check whether they have worked successfully with other similar brands in the past or not.
Cultural Alignment: Be sure you and the PR agency are comfortable working together to represent your brand in front of the world. Also, you must see if you and the PR agency share similar values or not.
Performance: It’s easy to talk big or make more significant promises, but will they deliver the same? Ensure that the PR agency you choose practice what they preach. And for this, you can look at their social media accounts and their brand and how they manage them.
The Inner Voice: Your gut will be your best friend on whether the PR agency you are thinking to choose will be a good fit to promote your brand or not. Make sure you also do your research before working with them.
Speak with Former or Current Clients: Ask the PR agency if you could speak to their former or existing clients. It will help you get the right feedback about the agency.
Client Reporting: A good PR agency will always have an outstanding reporting process. Ask them if they do the quarterly KPI reports, and will they send a monthly coverage report?
Help Them: You can ask them if they need any help from you. For instance, if they need samples of your product or wish to come and see your production process or talk to your company’s employees. You must help the PR agency to help you back.
If you are looking for fashion marketing agencies London, pearl lemon is a specialized, global and integrated fashion pr agency to provides you with fashion PR solutions.