Even though the demand for legal work is high, driving in more customers is not an easy task. Whether you work as a criminal defense lawyer or a family lawyer, you are offering a valuable service. You just need more promotion to differentiate yourself from the competition and stand out.
Some marketing tactics may work more effectively than others. But online marking is much more effective than traditional methods. More people have started to refer to the internet when they search for a certain product or service.
Here is how you can upgrade your online marketing tactics to make sure you’re not left behind in the race.
1. Create a Website for Your Firm
When it comes to attracting more clients, your website is the most important asset. Get your website designed in a layout that is easy to understand and appealing at the same time. Provide adequate information on your lawyers and elaborate on why the clients should choose you for their legal problems.
Make sure to post high-quality content related to your field to attract clients that come initially to read the blog post and may end up looking for your services. Get your website a chatbot software so that users can interact with you any time of the day.
2. Make Your Law Firm More Visible Online
Besides having a website, you need to take measures and make your law firm easy to find on online platforms. For your website to appear on the top searches of Google pages, implement search engine optimization (SEO) strategies. Make sure to register your business on Google My Business to appear on local recommendations of law firms when someone searches for a nearby location of a lawyer.
Social media sites are another great place to show up to gain more clients. Create your business profile on your Facebook page, Instagram and LinkedIn, etc. Post videos related to legal issues on YouTube to attract customers. Make sure to post a link to your website on every social media platform so that users can find your contact information easily.
3. Improve Your Social Media Presence
Even though social media is not a heavy hitter for the legal niche, it can still help you gain the trust of the viewers and attract clients. For example, you can create your business profile on LinkedIn to generate more targeted leads through personalized ads. As for Facebook, you can post ads on stories and even get them posted as videos or photos.
Every social media platform has its strategy for marketing, and take your time to figure out what works for your law firm. Make sure to choose a platform that allows you to earn client reviews so that new followers can put their trust in you.
4. Pay Attention to Your Referral Network
The best compliment you can receive as a lawyer is a referral. Just focus and nurture positive relationships with your current clients to earn referral business. Make sure to ask your client to leave a review on Google My Business, Facebook, LinkedIn, and any other social media profile that you have.
Keep your previous clients updated on offers or any upcoming events to keep your law form on top of mind. Besides customer referrals, you can attend conferences and events related to your field to get referrals from other lawyers. It can help you build long-lasting business relationships that can help drive leads to your firm.
5. Follow Up with Leads
When you finally manage to grab a deal, make sure to carry out all tasks to close it as well. Don’t let your marketing efforts go to waste and follow up with the lead on time. Make sure your employees quickly respond to the phone calls, and emails that can help grab a lead. Make it your goal to reach the potential customer within 30 minutes.
On your first consultation with the clients, explain to them the next steps so that they are not confused. You can get legal software customized for your law firm, to help you respond to new leads quickly and automatically schedule initial consultations. With the help of software, you can set up automatic email marketing to keep your clients engaged with the updates.
6. Look for Lawyer Directories
Multiple lawyer directories can help you post information about your law firm on their platform to make it easier for people to find you. Users can trust you more when they see your law firm mentioned in a famous lawyer directory. Some directories help generate leads by directing users to your contact information or website.
Look for a directory that seems to have a positive reputation and a well-designed website. Don’t fall for low-performing directories as they may lead to spam traffic to your website.
