Before we discuss the benefits of using RWD in Magento, let us know what are these shapes in real terms. A Webshape is a reusable element that can be placed on top of an existing website. It is very much like an overlay – it acts as a frame around the website. It helps to provide a unified look and feel across all the pages of your website.
This type of website template provides several advantages. For example, it allows you to create dynamic web pages by customizing template attributes such as page width, site layout, columns width, etc. You get to choose how many columns are shown on a Webpage and other site specific options. Furthermore, because it is reusable, it helps to create several unique web pages within the same structure thus avoiding repetition.
Using RWD makes it easy to manage your website’s SEO. You can easily change the HTML links of your pages. Moreover, since every Webshape has a unique URL, you can quickly see which site is more relevant to the keyword used for Search Engine Optimization. Moreover, since each Webshape is tied to a unique id, it is easier to build a hierarchy of SEO friendly URLs. And finally, when you modify one of your Webforms, it is also applied as a shape to all your other Webforms in Magento.
But there are some downsides of RWD too. They might not be so acceptable for your business requirements. For example, if you are selling products through online auctions, this might not be a good idea. On the other hand, if you are a customer service oriented e-commerce website, using RWD could prove to be beneficial in certain situations.
To get started with RWD, you need to have a developer from Magento Consulting team do the work. It is important to ensure that the developer from Magento Consulting Team you hire knows what he is doing. The development of your website will start with creating a concept map or visual flow chart. This diagram shows how your website will look like as a whole – from headers to footers and in-between – so you know where to place every element. You also need to identify elements of your website to place in the design so that they are visible and can be accessed easily – especially when a user is searching for a particular page.
After creating a concept map, Magento Website Development team will start working on it – by designing every bit of your website. If you are not sure whether you want to go with RWD or not, then it is advisable to use a dummy site to understand the entire process.
You can find many free dummy themes that you can install on your dummy site to understand how Magento Websites look like – in the same way as how you would design your own if you want to build your own eCommerce website. Once you understand the process completely, you can make up your mind about whether to go ahead with RWD or not.