What Are The Differences Between Google Analytics 4 And Universal Analytics?

What Are The Differences Between Google Analytics 4 And Universal Analytics?

What Are The Differences Between Google Analytics 4 And Universal Analytics: A new version of Google Analytics, the popular analysis tool, has been made available since autumn 2020. Google Analytics 4, also known as GA4, has replaced Universal Analytics. The American company decided to update both the interface as well as the functionalities after 15…