Everyone in the digital world recognizes Facebook as the leading social network in the world. With billions of users, it is no surprise that brands and businesses of all sizes are taking to Facebook to create and expand their brand awareness.
While you can be certain of finding your target audience on Facebook, the downside is you will face an incredible amount of competition online. This is where the fundamentals of Facebook marketing come into play.
What makes an effective Facebook Marketing Strategy?
Here are a few fundamentals you need to have in place to get started on Facebook:
1. Set Up A Facebook Account
The first step of implementing an effective Facebook strategy, as you may have guessed, is getting your brand on Facebook. You could (and should) promote your brand on your personal wall, but setting up a page for your brand will make it easy for people to find you and get in touch. Furthermore, it allows you to boost your credibility in the eyes of the market and rack up followers.
Your Facebook page essentials include a quality profile picture displaying your brand logo, a cover photo that gives the visitor more information, an informative bio that tells the story, other social media buttons, website links, office location, and work timings. You should also include a Call-to-Action (CTA) button to your Facebook page.
2. Get People To Follow You
The next logical step is to have your friends, family, colleagues, and clients follow you on Facebook, like your page and posts, and share them. Ask them to share your page with their friends and others who they think might benefit.
If you have clients, email them, informing them that you are on Facebook. You can add a crystal-clear, compelling invitational message as you invite people to like your page.
3. Produce Tons Of Content Regularly
Want success on Facebook (or anywhere else)? Valuable and consistent content is the answer. You need to post content every day. You could switch between videos, images, links, blog posts, long-form content, questions, polls, quizzes, etc.
Consistently posting content will help you stay relevant and keep people interested in your brand. If your content helps your target audience, you can expect your traffic, engagement, leads, and customers to go up in due time.
Until you put a system in place, you will have to experiment with the different types of content mentioned above and use personal Facebook analytics to see which posts work best.
4. Use Targeted Advertising
Most of your traffic will be organic. However, this does not mean that you should use paid traffic. Targeted ads can help you reach an audience you did not know existed.
Figure out your niche, come up with killer content and boost your posts with targeted ads. You can define your target audience with parameters like age, gender, location, occupation, interests, competitors, and so on.
Make sure that your content is top-notch as you run targeted ads.
5. Conduct And Promote Events
Engaging your audience is vital. You should keep in touch with your followers through webinars, quizzes, polls, questions, live sessions, and so on. It would not hurt you to create an event and promote it to trigger your followers’ curiosity and interest.
This event could be for a product launch, brand updates, recruitment, etc. You could go live and address issues that your followers and customers might have, reply to questions and comments, and so forth. Doing this enables you to let your audience know that you care about them.
It also helps you improve your content and come up with new ideas for content if you find yourself stuck. Creating an event a few weeks in advance and promoting it should do the trick. Give people incentives, encouraging them to attend your event.
6. Promote Your Brand On Facebook Groups And Jobs
You can expand your brand awareness by identifying your niche, joining relevant groups and bringing people value. Take the time out to answer questions, reply to comments, and come up with valuable content.
You should promote yourself once in a while in these groups, but too much promotion will make you seem too sales driven. Hiring and recruiting talent also becomes infinitely easy on platforms like this.
You can post statuses announcing the positions you have vacant in your company to get people to apply or recommend others who might be better qualified.
Facebook Marketing Mistakes You Should Avoid
As you navigate the Facebook marketing world, be sure to avoid making blunders, a couple of which are explained below:
1. Not Posting Enough Content
This is, by far, the most commonly made mistake. Brands are known to underestimate the amount of content they need to post to get the traffic and attention they want. Facebook plays host to millions of users and businesses, which means you need to step up your content and optimization game to survive.
Put out a couple of posts every day and consistently hammer away at your niche with valuable content. But do not skimp out on the quality of the posts in an attempt to post more.
2. Planning Marketing Campaigns Very Early
Here’s another mistake that a lot of brands tend to make. The content marketing world is rapidly changing, which means your well-thought-out strategy that works today may be irrelevant tomorrow.
Planning your marketing campaigns too far in advance will hinder your progress and dampen the impact you could make. You need to expect changes in the market and learn how to adapt accordingly.
3. Lack Of Optimization
Merely posting content will not do the trick. You need to create content and optimize it for Facebook, just like you would for YouTube and Instagram. You can check out moo youtube cards get an idea about how YouTube cards play a vital role in optimizing content for YouTube.
This is all you need to know to get started with Facebook marketing. Identify your niche and put out tons of content that your audience finds valuable, and you should see results in no time.