Digital Marketing Tech

Unveiling The Powerhouse B2B Marketing Tools You Need

B2B Marketing Tools

Businesses seeking to improve their B2B marketing initiatives constantly search for innovative tools to boost their efforts, from lead generation to customer retention.

There are many options available to them that can streamline their processes and accelerate overall growth.

In this article, we will reveal several powerful B2B marketing tools that could take their marketing strategy even further.

10 Best B2B Marketing Tools

1. HubSpot

HubSpot is an all-in-one CRM and sales enablement platform, designed to support businesses from first leads through customer growth.

Features of interest for businesses include contact/company records, email tracking, email marketing campaign creation/running, landing page/form builders, meetings scheduler, and much more.

Integrated capabilities help HubSpot coordinate your marketing, sales, and customer success efforts for maximum efficiency.

2. StoryChief

StoryChief makes content marketing management easy: briefing, assigning, writing, SEO/readability optimization, reviewing/approval, and publication are all covered in one easy platform.

Plus you can promote blog content across social media channels such as social media posts or emails sent out by email newsletters.

Employee advocacy plans start from $220/per month for teams while individuals pay $40 per month and agencies spend $440 monthly (see all plans here).

3. SEMrush

SEMrush stands out as an outstanding B2B marketing tool with powerful SEO and competitive analysis features, helping businesses increase their online visibility with keywords, backlinks, and competitor tactics information.

Furthermore, SEMrush’s robust analytics give B2B marketers the power to optimize content strategies to guarantee top performance of content and advertising strategies.

4. Mailchimp

Email marketing remains an invaluable way of cultivating leads and driving repeat business. Unfortunately, email deliverability issues present challenges that make an email marketing platform essential.

Trusted by millions of businesses worldwide, Mailchimp makes creating stunning mobile-responsive email campaigns easy.

Features such as sign-up forms/landing pages, drag-and-drop email design tools, automation workflows, and open/click tracking make the experience seamless for marketers.

5. Canva

Canva provides professionally designed templates tailored specifically for any brand, industry, or needs – making creating visually striking graphics, social posts, infographics, and advertisements easy!

Canva allows users to easily customize fonts, colors images, and elements – from fonts and colors to images and elements – with just a few clicks.

Furthermore, Canva is optimized for social media posts with exact dimensions for every platform and post type.

Canva offers both free and paid plans, providing marketing teams with visual assets for effective use in marketing efforts.

6. Salesforce Pardot

Pardot, part of Salesforce’s ecosystem, is an award-winning B2B marketing automation tool designed for marketers.

This powerful solution enables marketers to develop targeted campaigns, manage leads, measure engagement across channels, and optimize B2B strategies with analytics for maximum impact.

7. LeanData

Businesses navigating a sea of inbound inquiries to identify sales-ready leads are finding LeanData’s lead scoring and routing capabilities invaluable.

Automatically score every lead based on characteristics like demographics, engagement metrics, website behavior, and more – offering businesses a way to quickly identify viable sales prospects in the chaos.

Use this knowledge to automatically route qualified leads to the appropriate sales reps to ensure optimal fit, which prevents overflowing sales inboxes while helping quickly identify and act on hot leads.

8. BuzzSumo

BuzzSumo is an essential tool for B2B marketers looking to discover and analyze content to enhance their strategies. In particular, it assists marketers with discovering trending topics and optimizing content plans.

By monitoring social media engagement and backlinks, BuzzSumo enables businesses to gain insight into which types of posts their audience prefers and this knowledge guides the development of successful content marketing campaigns for businesses.

9. Clearbit

Clearbit is a B2B data enrichment solution that enhances lead quality by providing detailed company and contact data.

Compatible with both CRM and marketing automation platforms, Clearbit ensures businesses possess accurate and up-to-date data for targeted and personalized B2B marketing initiatives.

10. Visme

Visme’s interactive and visually engaging presentation software brings your collateral like one-pagers, research reports, whitepapers, and pitch decks to life!

Say goodbye to monotonous slides and complex design tools with beautiful templates featuring 30M+ customizable elements and powerful features – Visme makes engaging presentations simple!

Animations, charts/graphs, illustrations, photos, and dynamic shapes can easily be added with just a few clicks in Visme. Plus it includes interactive templates for infographics, documents map certificates menus etc!

About the author

Editor N4GM

He is the Chief Editor of n4gm. His passion is SEO, Online Marketing, and blogging. Sachin Sharma has been the lead Tech, Entertainment, and general news writer at N4GM since 2019. His passion for helping people in all aspects of online technicality flows the expert industry coverage he provides. In addition to writing for Technical issues, Sachin also provides content on Entertainment, Celebs, Healthcare and Travel etc... in n4gm.com.

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