What Are The Differences Between Google Analytics 4 And Universal Analytics: A new version of Google Analytics, the popular analysis tool, has been made available since autumn 2020. Google Analytics 4, also known as GA4, has replaced Universal Analytics.
The American company decided to update both the interface as well as the functionalities after 15 years of little change. It’s more than just an update. You have to master this completely new software. In this article will read that “what are the differences between google analytics 4 and universal analytics?
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What Are The Differences Between Google Analytics 4 And Universal Analytics?
1. Modernized interface for Google Analytics 4
The web and internet user behavior have changed significantly since 2005’s last Google Analytics update. Google had to address this new need. This included a redesigning of the user interface. The Google Analytics 4 interface was completely redesigned and has only two levels data organization.
The home page has new information and the menu and tabs look more modern. Universal Analytics allows you to see sessions, users, bounce rate, and session statistics. GA4 highlights new users, users, average engagement times, total revenue, and users. You can also access interactive reports that are mainly focused on conversion.
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2. Tracking User journeys across devices and platforms
Google Analytics 4 allows you to track your user across all platforms and devices. GA4 can track the Internet user browsing on the website and then the mobile application.
Blue tick verification on Instagram allows you to track the progress of your users via social media. This is possible when they download an app or watch your YouTube channel. This allows you analyze the customer journey from their first visit to the final action.
3. Google Analytics 4 and Universal Analytics: An engagement rate replace bounce rate
The well-known bounce rate is not an accurate metric. It is the percentage of Internet users who visit a page and leave without making any other interactions. The bounce rate can rise even if the article answers the question. When the user experience is not satisfying, companies will do everything they can to increase their bounce rate.
GA4 has thus found a solution. The engagement rate is a new measure that lets you see how long users spend on a page. It analyses scrolling and determines how much of the page was viewed. It can now tell you if a page has been viewed and whether it is relevant to your needs.
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4. A GA4 event-based data modeling
GA4’s data model doesn’t focus on page views and sessions. Instead of activities being replaced by events that follow one another, GA4’s data model no longer focuses on them. Each interaction is a separate event.
It can include items added to cart, link clicks and scroll tracking. The parameters could be quantity, price, product category or percentage clicks. This model is more precise than Universal Analytics. It measures user engagement and provides more personalized services.
5. GDPR compliance
Google’s new version complies fully with the General Data Protection Regulation (GDPR), which is in effect in Europe. This is to allow the user to have control over the collection and use of their browsing data. Data modeling allows the user to:
- Anonymize their IP address to seperate their identity from their data
- Modify the data retention period which is maximum 14 months
- Choose which data you want to share with Google
This compliance allows GA4 users respond to Internet users’ deletion requests more quickly, and without having to erase all data.
Do You need to install Google Analytics 4?
Install GA4 straight if you’re a new user of Google Analytics. This is the default property type for your account. We recommend that you combine Universal Analytics and Universal Analytics for a time if you are already using them. Universal Analytics is not expected to be shut down at a specific time, but it is advisable that you start collecting data as soon as possible.
Since there is no interconnection between these two versions, Universal Analytics must start from scratch. It will need to collect all information from your website once again. This does not mean you need to delete any existing property. Parallel tracking is recommended. This allows you to continue measuring your data and comparing the tools to create an organization that suits your needs in GA4.
Log in to Google Analytics 4 and click “Administration”, then “Switch To GA4”. Follow the instructions to complete the installation process. For more information, visit the Google Analytics online help. Google Analytics 4 and Universal Analytics have many new features and changes.
It is more focused on user behavior and promises to provide more relevant data. The software is still in development and has many great surprises ahead of it. Don’t wait to test the software. Our SEO web editors can help you. They can analyze the data in your Google Analytics 4 account to optimize your website.